Getting more people into computer science by tying university and industry together.

We feel it is so central to the future of our society that it’s extremely important that we train an increasing number of talented people in computer science,” said Alfred Spector, a vice president for engineering at Google. “New York is our second-largest engineering lab. We have felt there is a strong base of talent in the metropolitan region. That has made this a desirable place to be, and we want to make sure that continues. 
via Cornell's High-Tech Campus Will Have a Temporary Home at Google - NYTimes.com.